Networking Bigger To Achieve Your Dreams
Jeff Glaze, Guest Author
You have heard it said, "It's not what you, know it's who you know", and you have shrugged it off. You have told
yourself that it is not true and you continue to stay in your comfort zone. Well today I am telling you, your success
is limited only by the size of your network.
What if you were in sales and you never had to cold call? What if you had a profession and when you wanted to change
companies, they came looking for you? What if the phone rang and business was on the other end of the line that you never
expected to get?
These kinds of things can happen as your network expands. But what if you only network in a limited area? I know some
people who only network in the area where they live or work. If you are reading this, please do not be offended, but
you are limiting your opportunities. The truth is that there are people all over town who do what you do. There are
very few original ideas out there or unique companies. What is out there are unique and original people.
Sales is a numbers game, you have heard it said. Why is that? I believe the reason is personality mesh and conflict.
When you meet a prospect that does not mesh with your personality, the chance that you will sell them something is very slim.
If your personality is in alignment with the type of person that they like, you have a much better chance to sell to them.
Here is a sales scenario nightmare. You were born and raised in New York City. Where you grew up, people were abrupt, loud
and very candid. You adopted the characteristics of those around you because it was what was acceptable to the local culture.
You got hired by a major insurance company and one day the sales manager comes and offers you a lucrative sales position
in a territory in rural Georgia. You accept and when you arrive you are ready to conquer the world.
What you find as you hit the pavement is that people seem to not want to talk to you. Is it because you have an inferior
product? Probably not. What you have is a different approach, a different type of cultural background which can often lead
to a personality conflict.
Unless your prospect is a huge fan of NYPD Blue or some other cultural supplement that has exposed them to the New York
City approach, you may find yourself challenged to both relate and sell to the prospect. So what can you do to overcome this?
I believe that diversity is power in the marketplace. By mingling with a culture that differs from ours we can better learn
to understand it and relate to it's constituency. In the meantime, we need to eat and pay bills. So by enlarging the area
in which you network it increases the odds that you will find compatible prospects or should I say people who can relate
to your style of selling and basic conversation.
To do this you may have to actually travel to other parts of town which takes you out of your "territory". If your sales
territory is limited, then you will have to learn to adapt to the location you are limited to. If your territory is unlimited
do not limit yourself.
If you limit your reach in networking, you limit your opportunities as well. If you only belong to one group or attend one
meeting regularly in search of prospects, eventually you will find that your business is not growing as you would like it
to. If you attend a broad range of meetings over the course of a month, you will find your range of prospects broadening and
your business in a mode of growth.
To close I would like to loosely quote something I learned in listening to an Anthony Robbins CD set. Your personal
success is limited only by your personal sphere of influence. As you stretch yourself beyond your comfort zone, you increase
your sphere of personal influence, thus increasing your chances for success.
Copyright © - Jeff Glaze - Reprinted with permission. Register for his FREE newsletters, the monthly NewsWire and the weekly NewsFlash.
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The Six X-tremes of Power Business Networking: How to Get Your Business Noticed in Crowded Rooms! - Jeff Glaze - This 60-Page e-book breaks
all of the rules of modern business networking. It gives you detailed information on how to stand out from the rest of the crowd when you are
trying to promote your business. Whether you are a seasoned networker or a beginner, this e-book has information that can help you to be
more successful and increase recognition for both you and your business.
Larry's Review: An excellent read for enthusiastic networkers!
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Power Networking: 59 Secrets for Personal & Professional Success - Donna Fisher & Sandy Vilas - Packed with
59 proven networking methods for achieving success in all areas of your life, this inspiring book helps you to discover key networking skills to
show you how to make the requests that get the results you want.
Larry's Review: The importance of making important business connections cannot be understated.
Donna offers sound advice and encourages you to give up your shyness and offer to assist others as you build a network of support; one that
increases your visibility, expands your network and marks you as someone who is willing to do whatever it takes to succeed.
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The Essential Network: Success Through Personal Connections - John L. Bennett - This book is about establishing,
maintaining, and reaping the benefits of connections. It incorporates many personal stories to illustrate
the productive results that can occur from building connections. These include people who have found life-partners,
avoided personal and financial disasters, made career changes, built businesses, and met famous people.
Larry's Review: The principles of business networking in an easy-read and understandable format.
Highly recommended!
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The Networking Guy's Top 50 Tips: A Simple Guide to Networking Success - Dave Sherman - These 50 success-proven tips will change
forever the way you do things, bringing power and purpose to those brief encounters that once were meaningless and unproductive.
Easy to understand and simple to apply, they will show you precisely what it takes to become a comfortable and effective networker
in all situations - and with all persons - you encounter.
Larry's Review: I love this book! A quick-read, no nonsense book with everything you need
to know about being a successful networker! Read it and reap! Highly recommended!
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• If you would like to talk
one-on-one with Larry James about relationship issues related to this article, you are invited to arrange for a
private coaching session by telephone. Go to Networking Coaching
for specific details.
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